Speaker Profile


Mr Boris Tam

General Manager, iRetail Strategy & Development, Pricerite group

About Mr Boris Tam

Boris steers the iRetail strategy and development at Pricerite Group, a leading and innovative home solutions provider for quality home furnishings, lifestyle products and services, dedicated to bringing quality shopping experiences to customers with a portfolio of brands including Pricerite, TMF and SECO. Boris is in charge of the e-commerce business of Pricerite Group, in particular, overseeing its whole digital transformation process to spearhead the Group to lead the market and create next-generation shopping experiences in the New Retail era.
Prior to joining Pricerite Group, Boris co-founded one of the earliest B2B and B2C e-commerce start-ups in radio-controlled models back in 2002 when he was still studying his Bachelor of Applied Science Degree in Computing at the Swinburne University of Technology, Australia. Boris has extensive experience in the fields of e-commerce and information technology with specialties in infrastructure building, digital sales and marketing, e-operations management, etc.