Site Visit: Explorations and Applications of New Retail Technologies

Event has been postponed till mid-Dec, 2020

About The Site Visit

To catchup the emerging trends of retail industries in the GBA area, plenty of local retailors has gradually adopted smart retail technologies to uplift business competitiveness and suit local business environment.

HKRMA now launches a site visit to two of the pionners, Pricerite Home Limited and Chow Tai Fook Jewellery Group, where we will demonstrate you the use of AI and robots as well as e-shopping platform and introduce the use of consumer big data for personalized marketing.

Get ready to join the emerging trend, come and register now!

Gathering Address

Enterprise Square Five, 38 Wang Chiu Road, Kowloon Bay,
Kowloon, Hong Kong

Date & Time

14:30 – 17:00
Event has been postponed till mid-Dec, 2020

Limited to 30 seats. First come, first served.

Event Schedules

14:15 - 14:30
Gather at Enterprise Square Five, 38 Wang Chiu Road, Kowloon Bay, Kowloon, Hong Kong
14:30 - 14:45
Site Visit at Pricerite
(the use of AI and robotics)
15:00 - 15:30
Sharing on how to utilize e-shopping platform
Mr Boris Tam
Mr Boris Tam
General Manager of iRetail Division
15:30 - 16:00
Pricerite to Chow Tai Fook
16:00 - 16:30
Site visit at Chow Tai Fook
(Shopping Experience)
16:30 - 17:00
Sharing on customize marketing strategy for different customers
Mr. Quentin Wong
Mr. Quentin Wong
General Manager
End of the local visit

*Please refer to the official website for any change in the schedule of the event.

Company Introduction


Chow Tai Fook Jewelry Group

Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was founded in 1929, and is widely renowned for its product design, quality and value.

The Group’s differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand, with curated retail experiences including ARTRIUM and JEWELRIA, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.

Pricerite Home Limited

Founded in 1996, Pricerite is one of the largest home furnishing specialists in Hong Kong. Pricerite has been taking the lead in developing new retail in Hong Kong, and further utilizing online and offline resources to improve the omni-channel retail model, allowing customers to enjoy high-quality shopping experience anytime and anywhere, revolutionizing the Hong Kong home retail market, and facilitating customers through a comprehensive branch network and various electronics Platform to buy furniture.