Site Visit: Explorations and Applications of New Retail Technologies in Hong Kong

WED, 13TH OCT, 2021

About The Site Visit

To catchup the emerging trends of retail industries in the post pandemic era, plenty of local retailors has gradually adopted smart retail technologies to uplift business competitiveness and suit local business environment.

HKRMA now launches a site visit to two of the pionners, Samsung and Bonjour Holdings Limited, where we will demonstrate you the use of KOL marketing as well as e-shopping platform and introduce the use of digital technology to bring marvellous customer experience.

Get ready to join the emerging trend, come and register now!


Samsung: Enterprise Square Three 39 Wang Chiu Road, Kowloon Bay

Bonjour: Bonjour Tower: 36-42 Wang Wo Tsai Street, Tsuen Wan

Date & Time

Date: Wed, 13th October, 2021

10:30 – 12:30 (Samsung)

14:30 – 16:15 (Bonjour)

Limited to 30 seats. First come, first served.

Event Schedules

10:30 – 10:45

Gather at Enterprise Square Three 39 Wang Chiu Road, Kowloon Bay

10:45 – 12:30

Site Visit at Samsung Executive Briefing Center (The use of digital technology to elevate customer experience)

12:30 – 14:30
Samsung (Kowloon Bay) to Bonjour (Tsuen Wan) on visitors’ own transportation
14:30 – 15:30

Site Visit at Bonjour (Live commerce and e-commerce platform)

15:30 –16:15

Sharing on the strategies in live commerce and e-commerce platform

Ms. Susanna Chiu
Ms. Susanna Chiu

Executive Director
Bonjour Holdings Limited

End of the local visit

Company Introduction


Bonjour Holdings Limited

Bonjour Holdings Limited(Stock Code: 653)is one of the most leading retail stores selling beauty and lifestyle products in Hong Kong, currently operating 20 retail stores in Hong Kong and Macau. Bonjour HKMALL online shopping platform can reach 34 countries, selling products to 44 mainland China and overseas online shopping platforms, including Tmall, Kaola,, Facebook, YouTube, Instagram and Bonjour Hai Tao. The Group also establishes KOL live streaming studio and nurtures 200 frontline staffs to have live streaming sales at 9 different platforms, including facebook, YouTube, Instagram, BONJOUR GLOBAL, BONJOUR Quan Qiu Gou, BONJOUR Hai Tao, Tmall, Kaola and


Samsung Executive Briefing Centre

Samsung, a world-renown leader in technology, is leveraging its consumer-market success to deliver the New Business Experience. Samsung Executive Briefing Center introduces business zones with solutions that are tailor-made for specific business needs. As you explore each zone, you can experience a broad range of Samsung products and solutions that work together to transform your business.You will be directed to vertical zones in the Samsung EBC. You can cehck the zone of your interest. The centre is designed to guide you through different zones.


Retails, Food & Beverage Experience

Samsung helps differentiate your retail business from the competition by providing the digital tools to create an exciting shopping experience. Samsung's immersive and interactive displays can capture the customer's attention for more personalized shopping. Samsung mobile devices offer quick, agile POS selling and menu orders to improve flexibility and boost sales. With Samsung retail solutions, you can enrich the shopping experience with customer-centric service and generate more traffic, sales and revenue.