Site Visit: Explorations and Applications of New Retail Technologies

THUR, 23RD SEP, 2021

About The Site Visit

To catchup the emerging trends of retail industries in the post pandemic era, plenty of local retailors has gradually adopted smart retail technologies to uplift business competitiveness and suit local business environment.

HKRMA now launches a site visit to two of the pioneers, Bonjour Holdings Limited and Chow Tai Fook Jewellery Group, where we will demonstrate you the strategies of live commerce as well as e-shopping platform and introduce the use of consumer big data for personalized marketing.

Get ready to join the emerging trend, come and register now!

Gathering Address

Bonjour Tower: 36-42 Wang Wo Tsai Street, Tsuen Wan, N.T., H.K.

Date & Time

Date: Thur, 23rd September, 2021
Time: 14:15-17:15

Limited to 30 seats. First come, first served.

Event Schedules

14:15 - 14:30
Gather at Bonjour Tower
14:30 - 15:00

Site Visit at Bonjour
(Live commerce and e-commerce platform)

15:00 - 15:30
Sharing on the strategies in live commerce and e-commerce platform
Ms. Susanna Chiu
Ms. Susanna Chiu

Executive Director
Bonjour Holdings Limited

15:30 - 16:15

Bonjour (Tsuen Wan) to Chow Tai Fook (K11 Musea, Tsim Sha Tsui) on visitors’ own transportation

16:15 - 16:45

Site visit at Chow Tai Fook
(Shopping Experience)

16:45 - 17:15
Sharing on customize marketing strategy for different customers
Mr. Quentin Wong
Mr. Quentin Wong

General Manager, E-Business Department and General Manager, Smart Retail Department 
Chow Tai Fook Jewellery Group Limited

End of the local visit

Company Introduction


Bonjour Holdings Limited

Bonjour Holdings Limited(Stock Code: 653)is one of the most leading retail stores selling beauty and lifestyle products in Hong Kong, currently operating 20 retail stores in Hong Kong and Macau. Bonjour HKMALL online shopping platform can reach 34 countries, selling products to 44 mainland China and overseas online shopping platforms, including Tmall, Kaola,, Facebook, YouTube, Instagram and Bonjour Hai Tao. The Group also establishes KOL live streaming studio and nurtures 200 frontline staffs to have live streaming sales at 9 different platforms, including facebook, YouTube, Instagram, BONJOUR GLOBAL, BONJOUR Quan Qiu Gou, BONJOUR Hai Tao, Tmall, Kaola and


Chow Tai Fook Jewelry Group

Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was founded in 1929, and is widely renowned for its product design, quality and value.

The Group’s differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand, with curated retail experiences including ARTRIUM and JEWELRIA, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.