The application of Big Data becomes prevalent nowadays. The retail industry can foresee the potential needs of consumers through big data, so as to provide personalized purchase recommendations through unique promotional messages, and develop omni-channel to optimize customer buying experience. Business innovations could be carried out with the application of big data.

In order to raise the awareness of the application of big data in retail industry, Hong Kong Retail Management Association invites multiple service providers and experts to share the latest information of technology development and market trend, together with a case study on how big data application solutions could lead the retail industry to digitalization in the seminar. A retail innovation exhibition will be held in parallel with the event, join us to experience the application of various digital solutions for the retail sector.