Whether it is a start-up enterprise or a listed company, the power of online marketing must not be overlooked nowadays. On the one hand, the effectiveness of digital advertisement can be measured and evaluated, which means that we can make improvement through precisive strategic plan. On the other hand, live broadcasting has become more popular in recent years, and there are even more online celebrities or anchors who invest in live marketing activities, becomes a prevalent strategy to boost sales.

At the “Retail Innovation Seminar: The Tips in Online Marketing” to be held on June 24, 2021 (Thursday), reputable and experienced subject matter experts in the areas are invited and will share their views and knowledge on online marketing, and how to enhance the competitiveness of retail business through digital solutions. A retail innovation exhibition will be held in parallel with the event in HKPC, join us to experience the application of various digital solutions for the retail sector.