The O2O (Online-to-Offline) online and offline business strategy changed the development of the retail industry. Online shopping becomes prevalent nowadays.  The integration of online and offline business allows the retail industry to reach more consumer groups. Retailers could optimize the consumer experience and satisfy the needs of consumers. Consumers can make purchases anytime anywhere, which benefits to retailers by increasing consumers' desire to purchase and comes to a win-win situation.

At the “Retail Innovation Seminar: Seamless Experience in O2O” to be held on March 26, 2021 (Friday), reputable and experienced subject matter experts in the areas will share their views and knowledge on Virtual Reality(VR), IT security and Customer Relationship Management (CRM), and discuss how to enhance the competitiveness of retail business through digital solutions. A retail innovation exhibition will be held in parallel with the event, join us to experience the application of various digital solutions for the retail sector.