Speaker Profile


Mr. Michael Cheng

Consumer Markets Leader
Asia Pacific, Mainland China and Hong Kong, PwC

About Mr. Michael Cheng

Michael has been the Asia Pacific, Mainland China and Hong Kong Consumer Markets Leader of PwC since 2013. Prior to that, he was PwC Hong Kong’s Retail and Consumer Leader for over 5 years. He is responsible for coordinating practice strategy and service delivery for companies in the Consumer Markets sector in Mainland China, Hong Kong and the Asia Pacific region.

With almost 35 years of professional assurance experience in Hong Kong and the United Kingdom, Michael has developed a strong passion in the consumers market sector specialising in IPO advisory, business and due diligence reviews, asset injections and M&A activities in Mainland China and Hong Kong.

Recently, Michael is invited to be a member of HKRMA Digital Advisory Panel, and the judge panel of Made in Hong Kong Awards 2020 and Retail Asia Awards 2021 organised by Hong Kong Business Magazine. Michael has extensive experience in public speaking on the general trends and outlook of the Hong Kong retail market and has been invited to deliver keynote speeches at leading industry events such as HKRMA Smart Retailing Award and industry sharing organised by British Chambers of Commerce, InvestHK and GS1 HK. He was also invited to be a member of the Organising Committee at the Retail Asia Conference 2020 to provide consultation on themes and content direction. 

Michael holds a bachelor’s degree from the London School of Economics. He is a member of the Hong Kong Institute of Certified Public Accountants and the Institute of Chartered Accountants in England and Wales.  Michael is also a council member and chairman of the Audit Committee for UNICEF Hong Kong.